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SALES EFFICIENCY
AND SALES EFFECTIVENESS

Sales Force Effectiveness (SFE) is a set of methods and practices allowing to optimize the sales results of  a given team in a given market.

SFE allows to identify the key levers (see below) to increase effectiveness and systematically focus on results optimization

Sales Efficiency:

Make the most of my resources to focus on the right customers


Sales Effectiveness:

Make the most of my customer facing time

SFE FOCUS:
HUNT FOR OPPORTUNITIES OF DIFFERENTIATION

We examine sales from a  customer’s business perspectives.

It implies to expand our understanding of the customer’s problems beyond products, discover customer pains, in order to establish a differentiated sales and marketing approach.

We propose to help your teams to systematize the customer discovery process, refine their pitch, deploy tools allowing to sustainably establish the change.

Wish to discuss the content of our SFE program?
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SFE covers all the levers of sales activity

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Project methodological scope: Assess maturity, discover problems, implement adjustments and launch changes

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