AND SALES EFFECTIVENESS
Sales Force Effectiveness (SFE) is a set of methods and practices allowing to optimize the sales results of a given team in a given market.
SFE allows to identify the key levers (see below) to increase effectiveness and systematically focus on results optimization
Make the most of my resources to focus on the right customers
Make the most of my customer facing time
HUNT FOR OPPORTUNITIES OF DIFFERENTIATION
We examine sales from a customer’s business perspectives.
It implies to expand our understanding of the customer’s problems beyond products, discover customer pains, in order to establish a differentiated sales and marketing approach.
We propose to help your teams to systematize the customer discovery process, refine their pitch, deploy tools allowing to sustainably establish the change.