SALES EFFICIENCY
AND SALES EFFECTIVENESS
Sales Force Effectiveness (SFE) is a set of methods and practices allowing to optimize the sales results of a given team in a given market.
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SFE allows to identify the key levers (see below) to increase effectiveness and systematically focus on results optimization
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Sales Efficiency:
Make the most of my resources to focus on the right customers
Sales Effectiveness:
Make the most of my customer facing time
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SFE FOCUS:
HUNT FOR OPPORTUNITIES OF DIFFERENTIATION
We examine sales from a customer’s business perspectives.
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It implies to expand our understanding of the customer’s problems beyond products, discover customer pains, in order to establish a differentiated sales and marketing approach.
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We propose to help your teams to systematize the customer discovery process, refine their pitch, deploy tools allowing to sustainably establish the change.
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