SALES EFFICIENCY
AND SALES EFFECTIVENESS
Sales Force Effectiveness (SFE) is a set of methods and practices allowing to optimize the sales results of a given team in a given market.
SFE allows to identify the key levers (see below) to increase effectiveness and systematically focus on results optimization
Sales Efficiency:
Make the most of my resources to focus on the right customers
Sales Effectiveness:
Make the most of my customer facing time
SFE FOCUS:
HUNT FOR OPPORTUNITIES OF DIFFERENTIATION
We examine sales from a customer’s business perspectives.
It implies to expand our understanding of the customer’s problems beyond products, discover customer pains, in order to establish a differentiated sales and marketing approach.
We propose to help your teams to systematize the customer discovery process, refine their pitch, deploy tools allowing to sustainably establish the change.
SFE covers all the levers of sales activity
Project methodological scope: Assess maturity, discover problems, implement adjustments and launch changes
