SALES EFFICIENCY
AND SALES EFFECTIVENESS

Sales Force Effectiveness (SFE) is a set of methods and practices allowing to optimize the sales results of  a given team in a given market.

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SFE allows to identify the key levers (see below) to increase effectiveness and systematically focus on results optimization

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Sales Efficiency:

Make the most of my resources to focus on the right customers

Sales Effectiveness:

Make the most of my customer facing time

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SFE FOCUS:
HUNT FOR OPPORTUNITIES OF DIFFERENTIATION

We examine sales from a  customer’s business perspectives.

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It implies to expand our understanding of the customer’s problems beyond products, discover customer pains, in order to establish a differentiated sales and marketing approach.

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We propose to help your teams to systematize the customer discovery process, refine their pitch, deploy tools allowing to sustainably establish the change.

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